Can you make this intelligible? Platform is called 'TEMPL' not listingzen or listing zen or listings..."There's so much I want to give back to this community to real estate photographers I want to give them everything I can give them as much as possible for as little as possible honor and respect for all of you who are out there doing what you're doing I've been through it all and I feel your pain and I love you I thank you for embarking on this journey with me with us. This is our journey this is our journey and I love that you're taking this journey I'm here for you I'm doing this for you. I'm doing it for all of us embark on this journey with love. I embark on this journey with love i love the people who are here To help I love my team of temple builders just ask for those coming to this team, please come with love. Come with love a love for humanity, a love for self love to make this world a better place articulate this is a platform from which to build relationships, strong relationships. It's a platform about relationships than real estate, it's a closed system and everybody wants to work together towards the same goals. Relationships between the owner and the agent is build trust. There's a whole spectrum disconnected from agents to intimacy with them. It's about the relationships you bring vendors into a home you have to trust them and know them. If you're sharing vendors with someone else with the home with a buyer with the seller you want those to be tight relationships, strong relationships with trusted people this is a platform on which this trust can be built I see real estate as this system. Everything is working. It's a juggling act there's a lot of interconnections. This whole world that people are playing in I feel like there's a space in between. There's a space right in the middle of everything for temple to fit in the perfect puzzle piece. The centerpiece of this whole system the son of a solar system that's beautiful. Creates a higher order of organization. That is a benefit to all it's empowering. Enhancing value adding The Green security interest bonds not just between the people but with the house as well and with the neighborhoods in the cities and the states in the country it's a bond through wall to contrast feels like Zillow was able to to use the system possibly abused the system for its own game for its hunger it's hungry and it wants to eat a beast has been created the beast needs to be fed by any means necessary in temple it's an anecdote antidote. is the perfect fit to connect all the dots in a way that adds value to the system and strengthens the system strengthens the people within it makes them better at their jobs makes their jobs better mates makes the value that they are offering better and more valuable it's a win win, win scenario everyone's winning game everyone benefits everyone comes out on top the value is so great that people are happy to give us their money they love giving us their money. It is such a beautiful trade what we are offering and what they're receiving their love is shown through their gifts, money such a beautiful relationship as a rising tide for all. Start the solution with a marketplace This is a marketplace for anybody that works in real estate that is a service provider in real estate and or a service provider that works on houses. So whether it's an inspector and appraiser a photographer a plumber, a mover, a stager, a roofer, a designer, a builder or a real estate agent. Anybody and everybody relating to houses is what this marketplace is built for we build a marketplace around the house the house is the portal through which one will access the marketplace the house is the hub the center the crux, the collaboration point for the communication, the payment the delivery of any digital items and there's storage so anything is digitized whether it's photos a floor plan forms, documents, contracts invoices are all delivered directly into the house. So no longer is a real estate agent for instance. Booking vendors through multiple channels text email, phone, a vendors website everything can be done through the marketplace and then any deliverables. Now bypass all the usual channels, email attachments, Dropbox, Google Drive we transfer and are delivered directly to the house the house is a database so instead of receiving things from different channels, the downloading and reorganizing and then sharing and deploy everything photos, for instance, are taken by the photographer and put directly into the house. For storage organization management sharing is a win for the photographer and a win for the agent. As well as the owner who doesn't access need access to everything, but as access to some things, and there's overlap in the Booking and Scheduling of vendors during the selling and buying process. As well as as well is as well as in the need for access to different things whether it's the photos or the contracts or the documents that forms the auditor has one place to access what they need to access the vendor has one place to deliver it the agent has one place to access it. And the broker has one place to access it. Everybody's accessing what they need from one place from one house. And this of course is scalable for agents who are doing 510 15 100 houses a year and brokers who are doing 100 1000 houses a year as well as photographers inspectors, everything in one place for everybody. Now for a homeowner was let's say buying a house to buy their house they had do an inspection appraisal mold they're hiring various vendors, paying various vendors all those reports are going directly into the house. Now the owner the buyer is now the owner living in the house. They still have access to all that stuff and access to title information and access to mortgage information. And access to the plumbers and the electricians and the roofers and the landscapers who worked on the house previously that are attached to the house and now know who was worked on that house. And when they have to use hire new people. Whether it's the ones who used to work there or not. Or they're doing renovations they now through their home portal can go to the marketplace and hire people keep everything connected to their house. As we follow the lifecycle of an agent with a house, they need to market the house. They need to market themselves to get more listings. They need lead generation and of course everything all of the house all the marketing that an agent does in relation to a house. The details of the house photos of the house agents information which currently they have to enter into multiple places depending on what they're doing if they have a property website who is making the property website is it the photographer is it the broker? Are they doing it on their own? When they go to market themselves, to get more business, they are often going to be using some of the assets from their previous sales. So their email campaigns, their email blasts on their website, they're going to have their souls they're going to have their guest list and they're going to an email blasts coming soon just so like all these things it's all the same content that currently even with Compass has to be entered multiple times into multiple places. And so here we have a marketplace where virtually all that content is getting delivered into the house organized by house and that was the CMS we simply take that content and we feed a property website we feed their personal website. We feed their email blast. We send it to the MLS we send it to the broker. As we look forward into the future we make a bet of sorts on millennials and how integrated one's house will be with the Internet of Things. Down the road we can start looking at how a home portal can be used for everything involved in the house. From everybody who works on the house to everything that is working in the house. If we go one step further with the agents we don't have their vendors. We have all their content all their data of all their houses, nondenominational which is a big deal. If we add one more layer of transaction management, we can now be the broker. In a way, we now have different streams of revenue from the marketplace and the transactions from the access and storage to data from all the marketing and business tools for the vendors and for the agents and now working as a broker for commissions and we're not only stuck behind the broker model, which is getting which can and has been getting compass in trouble and others we are doing a lot for a lot of people but it's all based on one framework. Because the house is the database and the tools for the buyer the seller the agent, the vendors and commercial agents they're all basically the same tools with a different slightly different look. How do we market this and who do we target all begins with the photographers. Photographers have access to real estate agents we start the marketplace with photographers and offer them all the business tools all the marketing tools for free. Everything is free generally session there are people using REO which is resetting million dollars other people using to Nomo people using HD photo hub or hacking stuff together like I have in the past or using Dropbox and such create something better than anybody has now and offer it for free. So it's a low cost way to acquire customers. Now every time a photo photographer takes photos, they drop it into that house and they invite the agent. A photographer might be working with anyone anywhere from 10 to 100 agents in a year. And so now we're getting direct access from a low cost acquisition to all of the agents to many of the agents 85% of homes are professionally photographed at a 5.5 million if we can get the majority of photographers by offering something fantastic for free. We don't have a very low cost of acquiring agents who are now in the system in a system where all of their houses are stored, all their websites are available and now we're slowly upselling them and getting them integrated into the system. Verse versus trying to pick them off at a high cost. And as they come on, they can invite the other vendors as well. And as those vendors come on, they can invite their agents as the agents start using the system, they're now inviting buyers and sellers all of whom are potentially homeowners which can now use the marketplace and have a portal to all the information about their house. compass just ends up being another brokerage that came in with cutting came in hot with tech some better technology than everybody and enough money to poach all the best agents around. But then, four or five years later, what are you looking at? You're just looking at another brokerage who had an accelerated entry into real estate. It just got in fast. That jumped in. They brought all these people with them but I look at him it's like well, you just real estate brokerage. Everyone has technology like you. And one of your biggest promises was that this was for the elite just like side is saying now so I might keep that promise. I don't know. They post show the A team then the B team and the C team and the D team and now they're like down to f will take anybody they can get because they're hemorrhaging. And I went to one of the one of their biggest offices in Hollywood in the summer of 2022 and it was empty like there's some teams that are still hanging out but I mean you want that is an empty office, if I've ever seen one and so they put a lot of money in all this, this office space. And now they're gonna have to dump those at a loss. So who knows what happens to companies and what they're finding out what everybody's finding out is it's hard to get in and it's hard to change things. Because they're coming knocking at the front door. And the front door is locked. It's old. It's got some magic spells on it, and you're not getting in but from the outside compass is an outsider, like these are they're just they weren't in the industry. They were in the finance industry. The CEO side outsider, finance industry or tech industry. You see this what they think is low hanging fruit which is commissions which is huge like you're selling houses was a lot of money, exchanging hands. It's huge. Like, it propels our economy like there's a lot happening in real estate. There's a lot of money to be made. But you see those commissions and you say if we can get a cut of those commissions we're getting a cut of those agents. And we can start making money off those houses. Their eyes get big as saucers and you start going that's the angle you take like how do we get how do we get that? Bite off a piece of that and so they're starting on the outside of what is a very complex system and they're looking at the biggest shiniest object which is that 5% The two and a half percent commission big dollar signs and that's what they're that's what they're looking at. That's what everybody's looking at Zillow with eye buyer and all I hope and all these people trying to flip houses. It's like there's obviously a lot of money to be made but I view that as the outside in approach. They see that they figure out how do we access that money and then we're gonna back our way in kind of elbow our way into the industry and compass really elbow their way in they just poached everybody. We're here Okay, now you know what, guys? Now what? Now I look at this approach that we're taking this approach as an inside out approach we are starting from the crux of it everything which is the house and working our way out for that not with his big commissions. There's a lot of money. How do we figure out how do we get that money and so people are missing the mark trying to figure out how to get the money and then coming up so coming up with ways to get the money didn't say that we're gonna disrupt the industry by in order to get the money they are addressing problems problems are being addressed that is for sure the truth but this inside out approach say what are all the components and we're not leaving the vendors out of it because the vendors are a huge component of real estate. They're a massive component of free real estate. And the vendors don't when you're doing the outside in approach, they don't fit into that model because whether you're Zillow or whether you're Redfin, or whether your compass or side you're only using a percentage, no one piece of the pie of service providers. And so whatever your solution is, is leaving 95% of service providers out so if we can one we get to the nugget of real estate, which is the house recognize that the information for that house the content, the assets, all the things that are going to be used to sell that house, sell them buy that house and then be used by the new owner of the house while they're living there and then when they sell it again. We say that's the most important part, all that stuff. Now who are all the people that are using that stuff? Oh, the buying agents, the selling agents are buying brokers and selling broker. It's the buyer or the seller and it's all of these service providers. Okay, let's get everybody access. They all get your portals now we're all playing the same game a level playing field with transparency transparency and collaboration. Motherfucker they changed their hours. Recognizing that this process is not just made up of transactions, the transaction part of it those documents it's also made up of the photos the visual assets can we can create the infrastructure around that and then build out put layers upon it easily. company still has their transaction portal siloed from their CRM portal sorry it siloed from their marketplace, their marketing portal still have to go to all these different places to do stuff. You have to upload all your assets and upload all your documents we're taking all of that out of the equation. One your forms and everything are like they're just automatically there. That's easy. Each state has its own forms its own documentation. Like alright. You create a new property all your forms are in there. You have a seller type in their email address. They have all the forms done the photos, hire somebody they get the pictures. They put the photos in done we're solving a problem that no one's been able to solve which is the getting one thing from here to there. And there's a lot of here from here to there. It's a lot of communication. It's a lot of scheduling. There's a lot of invoices. A lot going on this does everything it simply and easily making everything nondenominational. There's no gatekeeper. For instance for owner a seller a buyer a service provider to their home portal. Currently, the agent is always going to be the gatekeeper if you have access to some of the services, technology services that compass is offering or that Mako is offering and that agent that leaves you now leave you lose your access. If you're an agent that's getting these solutions. The conference or Coldwell Banker and you move and you're going to everybody moves average agent saved in the agency for five years you now are starting from scratch with all those says all the stuff that they are giving you now you have to get something different than somebody else. Zillow is attempting to do what Uber and Airbnb did. Uber came in was like its value proposition. Don't have vinyl seats. Some guy whispering into his earpiece to be ripping around town with no seat belts Do you want that or do you want someone who's going to show up at your locations quicker? It's gonna cost less to me a new car as a seatbelt as I definitely rather get an Uber like it's an easy sell every meeting a little different on the supply side, which is like why would I want some weirdo in my house? But the man demand side turns out I don't want to hotel like I hate hotels. It's like it's $300 a night. For the show up at three and leave at 10. For bed, it's just like it's not worth it. So the demand for that was huge. Now Zillow, you're looking at a real estate industry for 100 years. It is based on entrepreneurship. The broker, the realtor, the photographer, the plumber, the roofer, like everybody involved in houses, everybody involved in selling a house. Everybody involved in real estate. is an entrepreneur, a small business owner. Or at least you know, the plumber, the owner of the plumbing company, as an entrepreneur, as a plumbing company, the people under him maybe working nine to five, but generally speaking like it's not a nine to five, it's not these. It's not a salaried support for real estate. And Zillow is trying to change that by saying we can do everything on our own. And they tried it by flipping houses like oh, that was what the houses it's not going to work. I didn't work. Okay, now we're gonna buy a media company that's going to do photography and video and 3d and every house is going to have 3d printed all in house and it's gonna save you money, it's gonna be better. And that may work. whether it does or whether it doesn't. They are going up against the realist 100 years of the real estate industry. So they're going up against they're going up against all the realtors and all of the service providers that are helping support this industry. They're trying to undercut all of them. And I think there's something inherent in us as people. When we're selling a house, always we're the hardest. This is the big deal for people. And some people yes, they're gonna like, oh, I can, you'll do it for one and a half percent two to two and a half percent like cool. Happy to save $10,000 or bring in an additional 10 or 15 or 20 or five, whatever it is. Like certainly people are gonna go for that but a lot of people, when you have the choice of Do you want this corporate behemoth that is doing and whether you can articulate this or not. It's, we know it like zip it's going to do everything in its power to cut costs to pay their agent salaries instead of Commission's to pay all the vendors or other photographers whoever else is working for them. They're going to get paid less. Everything is commodified. And inherently we know that everything Zillow is doing is for their bottom line so that they can grow 5% everything single year, their profits and go which is the renovation of course is cutting anything they can and doing things simpler, better. I mean, that's their technology company. That's what they're trying to do. But inherent in that in this industry is you are making the choice between that model and people whose lives depend on supporting you in the sale of your house are hustling for you. We're doing what they can to get the best price because that that's how they live and they're not trying to cut your costs and not saying oh we're gonna do everything we can so that you make less money we're gonna do everything we can so we all make more money like that's kind of inherent in the process until might be able to pull this off and they might not but that's what they're going up. Against. Now we have other entities like side who's trying to maintain the integrity of the industry and the broker and supporting the agent doing everything they do, and others that are have products and solutions that are more siloed try to improve efficiency and all the rest kind of they're all competing. It's like who's gonna win? It's going to be I buyers are going to be you know, online buying somebody coming in like Zillow and can own the whole system we're kind of threading this needle saying we can create a system that can support the entire industry while maintaining its integrity. side it's claiming the only working with the best agents the most productive ones. Compass also did that. Then they went to the tier two agents and then the tier three then three or four and they undercut those those principles which I think really upset a lot of the agents that worked for them that were at the top that receive that promise like we're gonna just gonna be the best only hire the best. You're the best. They start bringing everybody else in and then simultaneously then the market crashes. Side can't make a marketplace for service providers. Because even if they bring in their own service providers or their their preferred providers it's only going to be a limited amount that's going to serve their people. This entrepreneurial spirit of the agents is okay side or REMAX or compass are going to offer me which most of them are not that they have preferred preferred vendors. These are preferred vendors you can work with these people or not. Some people are the newer, less successful ones that they're just gonna go with what they can and like, Okay, we trust these people. As you grow and you get better, and you're more successful, it's like I'm going to do things my own way. Please stop using the preferred and go to make may get their own preferred vendors and companies Keller Williams REMAX whoever it is could only get Provider A limited number of providers Zillow is going to own the providers. Redfin is going to own the providers and so what we're doing here is creating a marketplace. For every provider. thumbtack has 250,000 Angie's List has 250,000 Both of those are a marketplace where you bid for people house has a million and a half providers who are not hidden. You can see who they are you can see their picture you can call them which I believe is a is a much more inherently which people want to do. Like you don't want to blindly go into hiring somebody based on their price, which is a thumbtack and Angie's List are doing and they want to guide you through the process. Without giving you as little information as possible. How was just lays it all out there. These are the people do what you want with them. So I think the number of people we can have on the platform so they can get on for free. is much closer to a million and a half in 250,000. But a marketplace in a vacuum does not serve the real estate industry. Wondering is mostly agents are loyal to their preferred vendors. The brokers have their preferred vendors, the says to people had their preferred vendors and they occasionally like someone who's sick, someone's out of town. Somebody fails them too many times whatever it is. They're going to have to find somebody else and go into the open market or they're new or whatever. And they're going to ask their office for for suggestions or they're gonna go on Google, like Google real estate photography without connecting those vendors to anything else to another part of this machine those vendors in the vacuum of just a marketplace doesn't provide enough value to really pull it off. However, by providing added value to the whole process we're looking at a whole different animal and we're now improving upon what side is doing, improving upon what luxury presence is doing. We're improving upon what Reo is doing. And from one perspective, we're doing what Zillow is trying to doing, which is manage the entire process, but we're managing it without owning it which maintains the integrity of the industry. While inviting many more people to come and play. Am I plugging in to brokerages that are already in existence. We don't have to compete with them. And in fact, we're adding value to the brokerages who work with us. And we can be the broker of record for people who want the entire process to be done by us and so in some ways this is an open platform. We can even open up the design of websites, property websites and personal websites. To designers. To create the ultimate flexibility and allow the market and market forces to shape the presentation of what is going out and what people want. Not everybody wants a 3d toward their house. Some say well every house needs it. Some say and in Los Angeles in particular COVID cap and open houses got shut down. everybody went to 3d COVID stopped, open houses opened up again. Nobody use 3d. There are many many, many instances I think more than not where agents in particular don't want to show every nook and cranny of a house. By showing all its faults. There may be more reasons for people to bring the price down, which may not matter to a Zillow. destructive interference. destructive interference is when there are frequencies out of sync and they cancel each other out in the real estate ecosystem you have all these vendors and things kind of doing their own thing and sometimes their signals are not resonating and it causes trouble. destructive interference now when you're in survival mode, you can't create a lot of what we're doing here is creating you're creating photos or you're creating a video you're or an agent is creating a experience. They're trying to paint a picture of all of this is creatively creating a dream for a buyer. So the buyer can then dream themselves into this situation and into that house. And if you're worried about the things that somebody can worry about the photographer has kind of the biggest load to carry as far as delivery sizing. Websites getting payments, storage, organization, management, delivery, all these things. And if you're worrying about all that stuff, it's hard to create. Now there are tools now there's ways there's more and more things for people to overcome. The friction that is in the booking and delivery process, but it's just for the photographers, and the agents are over here doing their own they have their own problems, and there's a lot of tools and their brokers are helping out and there's tools for them to overcome, overcome the friction in in listing a house. Then there's the buyer and they add their own friction, which maybe they have tools to help them out. And then the buying agent and the broker. Everybody has their own challenges right all these different parties have their own challenges that they're dealing with and they all have their own solutions. But now if we look at this process as a singular process we're looking at real estate, real estate sales. Unnecessarily real estate development, project management what specifically we're looking at property sales. You've got your agent and you've got your broker and you've got your seller and you've got your buyer and you got your buyer's agent you got your buyer's broker then you have all these then you have all these service providers. Just come up to 120 people with a service providers. Just call it 20 people. Everybody has their own tools, everybody's doing it. And even in a perfect world if all of these people are doing their best at their job, which is fantastic. There can still be in coherence between how each of them are serving the sales process agents doing their best photographers doing their best they still made me there still may be that interference agents doing their best sellers trying to do their best. They still may get their wires crossed and there's a broker. So there's a lot of opportunities for problems through this process because it's complex. And with that complexity you have layers of people, which make it complicated. We lose efficiency. We lose time and we lose money yet with those clients. But by putting everything under one roof. We now sink each of these different parties while they have their tools to do their best and their best is integrated into a system with everybody else who was doing their job. So that not only are we improve not only is there an improvement in efficiency and quality and value of what each person is doing on their own. But we're now taking each of those people and each of their processes and making all of that work for the one the collective where that collective is working towards the goal of selling the house. All incoherence. listing it's that you have different players in the real estate game. This is the marketplace. Selling agent is getting a photographer and videographer. The buyer is getting an inspector and or the appraiser so we have all the people all in one place. And we're contrasting this against like an Uber. Where do you have a place to go to get to go from A to B and you get a car and the car takes you from A to B and you're done. Postmates you want to eat? You order food, food comes to you. You eat it and you're done. Real estate is different. You find a photographer you hire them. They take the pictures. Now you have to store manage those pictures you have to share with your admin with your secretary or with your margin marketing department. You had to create the marketing you have to get it to your client and there's all these different things that come with it. You get a videographer and then and then and then. Crazy point is for many of these many of the processes in real estate, booking the person and executing that service isn't the end of the job. You have to keep going, which is why a marketplace on its own is not enough to solve many of the problems that are happening. It's once it improves the process and helps it's more efficient. But it's not everything and it's not enough just why listings and it's not just the marketplace. It's insufficient to solve well a lot of these problems and a lot of these problems with these problems of interconnectedness, collaborate collaboration, all these things with some of our competition supporting the photographers and some of our competitions, supporting documents, storage and some of our can competition supporting Agent Marketing all the improvements little improvements here and there but none of them truly making a really big impact on this industry and so we have people well those people connected to a marketplace bases, the houses the properties that are being sold, sold or rented which is a very important part of this because we're organizing, organizing this entire operating system around each house, so each house at the center of the unit is the center of the the center of the solar system, it's the sun and these other components are going around it and it makes a lot of these things more easier and more efficient and more possible. Then when they're all siloed Where are people places? It's the house which is our database, and everything is rolling up. And then the things all the things that these people are creating, delivering and sharing so photos goes into the house. It's got cloud storage, cloud storage. We have so many things that are dedicated to the real estate agent who's the orchestrator or the conductor of everything that's happening, but they aren't the centerpiece, like the house is the main event not the agent. So if you focus too much on the agent, you're kind of missing it. This is the house and the house has an owner and a seller and a buyer because they're really leaning leaning heavily on supporting that agent. You can support the photographer, give them everything they need. But then you're not simultaneously supporting the house or the agent in ways that they need to be supported. So now we're taking the three things that people that are involved in selling house, a house people places and things and the things that these people are created the house so people places and things will start with places. The house everything is often revolves around the house. The house is the center of the solar system people all the people involved selling agent buying agent, seller buyer, photographer, videographer appraiser inspector, stage remover cleaner, stage remover cleaner everybody, everybody that's involved, connecting them around the place planets go around the set people places things, all the things that PDS people create photography inspection report. Invoices PDFs. Videos, whatever it is. matter what it is and no matter who's created it all goes into it all goes into the house of course his house is the center of the family. It's the heart center, the family. It's the love where everybody comes to me ever becomes join, make it around the house. Here are you making it about the agent agent centric here photographer centric broker is your office Berkshire Hathaway all these things just look where you're going where do you go Oh Nice. Nice. Oh yes, we are super sweet. So we're now taking these three things these three distinct parts just the people the place the house and the things that are being created and then are then used as part of this emergence these emerging creations that that are used to market the house we're holding those three So we're holding those three lines, people places and things. The whole is better than the parts by taking these three distinct pieces or frequencies as it were clearing them, we're creating the space for them to operate the most as efficiently as possible. Then weaving those three together in harmony so that we now have one new frequency, which is the frequency of all three then amplifying that new harmonic frequency and what's coming up for me? Is the question of always in the house always part of this the house ease are always part of this what some of the players involved are fully disconnected from it or at least disconnected from the process they're staying in their lane, which is fine, like an inspector has has a lane and a photographer has lane. Everyone needs to stay in their lanes but everyone can also be incorporated into a singular process as well versus multiple processes of discombobulated orchestration, it all comes together, somehow some way at the end but this way, we're getting we're getting ahead of it and bringing it all together. Now. Inherent in a disconnect and then one person for instance and Agent holding everything together on their own and the efficiency and effectiveness of the process relies on their skill their team and their capabilities. We are creating a framework to help that process along so the agent can stay in their lane. have less to think about be more efficient, be more productive. The photographer less to think about be more predictive be more productive be more efficient everything is happening and does happen from one spot one harmonious synergistic place not not only have we weave together these three distinct parts but we're taking all of that and using it to create something new which is adding automatically to an agent's website or photographers portfolio or an appraisers? legitimacy in the business space by adding another another property add another review to their portfolio. Problem listing Zen The problem is to global problem trying to characterize as the disconnect between all the moving parts, the disconnect between the people, the place and all the things that are created are necessary to manage and sell the property and then of course the. Potato potentiation of those things in the form of marketing the word is fleeting at the moment, it starts with the. Emergence, the emergence, the potentiation and emergence of the unique marketing for each house. So, the problem is a disconnect and a lack of a lack of collaboration and communication and interaction between the people, the places and the things that lack of collaboration that lack of synergy and a lack of harmony retail results in a complex and fragile system must be orchestrated by the real estate agent. Then in this utopia we can call it and I'm proposing the agent can still be the conductor and orchestrate these things. But with a higher level of collaboration and coordination between all the people places and things they can be a much better conductor and it can be a much and it can be a more stable system. That they are orchestrating. And so this lack of collaboration lack of coordination lack of intimacy between the people places and things has a lot of negative effects downstream it presents challenges in the form of. Scheduling various vendors on timelines coordinating the execution of services receiving, organizing, storing and managing all the digital assets that come in from the service providers and the sharing of those appropriate assets and interaction with. The seller the buying agent etc are you are you gonna be always Right . It's this challenge of interconnectivity collaboration that's a global challenge that requires global solutions. Global cold solutions require global coordination. global coordination requires global resonance. Resonance requires intimacy and having a shared intimacy. And intimacy requires a shared story of value. And so by focusing everything around the house and even if we're not, we're not changing the world here, but just giving users a glimpse, even through the just the address, or something. This is the house that working with like, here's a house, it's tangible. And we're selling this house someone is selling this house. So at least there's a shared story of value there and that we're trying to sell this house and this is the house we're trying to sell. And you are one of many working on this project. We're inviting you into the process to join us as a team to sell this house. Contrast that with I'm going to send emails out to 10 Different people who are gonna respond in 10 different ways and kind of have no connection except through the agent To the process the property and the process so it's just a one on one on one on one, one on one, one on one, one on one, one on one, one on one. Here bringing it into one system it's a one to many what's a one to one to many versus one to one? Just the idea of beginning to be connected to this larger the bigger picture starts to invite people into the shared story of value. And from there, we're all resonating resonating with this process. So we have our tool we have, we're using the same tools we can that are connecting us to the sale of the house so we will know what we're doing. We know where we're going and we know how we're doing it. It's coordinated from one place by one person and that is the solution. It's solving the problem separation it's solving the problem of. Disconnection It's creating coherence . Continuing with this problem the downstream problems of this lack of coherence disconnection For newer agents who have to find new vendors and share vendors with their sellers or with buyers may only have one option and not a backup or anybody could have one option not a backup people can be stuck googling photographers and inspectors and house cleaners and all these things or they're still spreadsheets getting passed around offices with preferred vendor lists here in our office at a brokerage you can white label that vendor list that preferred vendor list while also given the option to search for people who aren't on the preferred list, but agents can bring in their preferred and on the agent level and on the broker level, both levels can have their own preferred essentially your preferences. If you're an agent, you have your own On preferred list these are the people I go with all the time these are my backups broker it's the same or I need a new service I want someone to write MLS copy I can go into the whole field and see what I can find are you doing. marketplace is an open marketplace for people to promote themselves as opposed to a closed one like thumbtack and Angie's List where they're hiding the people and this commodifying whatever product you're getting, you are commodifying by price for the most part, which sometimes you want to do, and sometimes you don't, especially with the creatives you can't commodify I mean you can but you can always commodify photography by price and number of photos and turnaround time because that doesn't appeal to everyone all the time. And so if we let this be open, and people can promote themselves with their phone number and their email and say look, you can take this transaction offline, you can take it off of listings but maybe you pay a subscription to have your contact information on there maybe you don't pay to not have your contact information and then essentially agreeing to only be booked through the system. But allowing as much uniqueness as possible and adding this social media marketing aspect where you put your handles in the agent put their handles in, then the posts can be easily created. So it's not just like thumbtack and Angie's List or a place that you go to get something done And that's the kind of the end of it you get the job you do the job. This thing's N 's. Post your services, where people can find you. But we're also going to give you the opportunity to use our tools to promote yourself so now a vendor not only has the value of being on an in a marketplace clearly defined, but also has the value of being able to create their own website and promote themselves off of the marketplace an agent also gets the use of the marketplace and promote themselves off of the marketplace. We look at listings and from first principles and first values. We can say we are all in this together. Everyone who has a part to play and this buying and selling a property is part of this process. And we're collectively sharing this experience in one way or another. We are not separate we're all part of a shared story we want to look at this as a win, win, win, win win everybody is everybody is having a good experience. Everybody's better for the process and it's all circles around the core value here which is the house the house is the centrepiece of everything. The house doesn't change the house change hands changes hands. The house doesn't change. The agent has a job to perform. They perform their job they get a commission, the seller sells the house. They hopefully more often than not are making a profit off the appreciation of their house. The buyer hopes to be getting a good house and a good deal out of this and wants to have a good positive experience. The sentiment the buying agent, also making commission helping to do their job helping all this along. And all the all of the service providers along the way. are enabling this to happen. Of course, there's the admin the broker and their admin in the marketing department and all these all these things that are going together do they all rely on their agents selling houses and bringing deals in? There's those searches specifically the service providers for the photographers and videographers and the inspectors and the appraisers and the house cleaners and the window washers and the movers and the stagers. Everyone is playing a part in this and everyone has a valuable position so, we look at the most of the approach to property tech is Zillow for instance wants to bring it all under one umbrella some of these others online I buy and these things they want you to buy everything online, which is great and this is some circumstances works in some circumstances obviously works and it theoretically benefits the seller because they're saving 1% And it might help out the buyer because they're saving 1% however, the agents that are selling these houses are not receiving a commission, they're on salary, so they're not benefiting or not benefiting as much and I would say that the well it's not a perfect system. One of the great things about real estate is that you have somebody working on your behalf, who's has a shared goal and getting as much money for the property which is the seller or getting the best deal as property which is the buyer and these things kind of work themselves out where everybody's working for each other. If you have Zillow working for you. It saves money but not necessarily. It's going to improve the process and you want somebody making $40,000 a year selling your house for somebody who's going to and it's gonna get paid regardless of what happens. Or someone who's going to sell your house. That's who's whose future livelihood whose future depends on what this how this story plays out. And if you're gonna refer them and etc. The better the service providers can do with their job, the better the processes and the better the process is in doing those jobs, the better the agent is doing their job and the better the seller is gonna feel. And the smoother this goes in the fashion that goes the better the buyer is going to feel and go to the buyer the buyer agents gonna feel and he's service providers that they're in on this and they're participating they feel better about it. They're feeling better about it, they're feeling better and so we provide the tools for everybody to work more efficiently. More effectively at a lower cost of time. And money with better results. Then everybody's winning, and we've created a new story. We're no longer as everyone's separate and disconnected. But everyone's working together. Everyone is connected synergistically working together in harmony towards the goal of transferring a property from one to another . listings and listing Zen most of these if you're creating a website, whether it's in Wix or some of these other competitors like rel HQ, you're picking a template and then populating that one populating the template. Here we flip it you're populating the database and then picking a template based on what you already have. And you can see in real time we're not picking picking an example with somebody else's photos because suddenly they look different. And it's all these templates like you have a badass house on the template but your house isn't a badass house. So which is different. And here you put in the content, and then every template that we're presenting to you is one that's full of your content. Pretty simple. Repeat, repeat. repeat repeat. The agent doesn't have to deal with all this bullshit anymore. This is their assistant and this does their assistant work and it does some of their work. Traditionally an assistant is going to book and schedule and arrange a lot of the a lot of these vendors that come into the houses, they're then going to possibly pay them or at least feed the invoices into the agent. Additionally, they're going to receive an aggregate everything that these vendors send and then share with whoever needs it, whether it's the agent or the marketing department, or the broker or the seller or the buying agent, or whatever. This is handling all of that. So we can book everybody at once simultaneous booking 10 vendors, you put in the dates and times that you want. And then everybody you can respond from here from one place about this one house. So it organizes everything by house for you. All those people get booked they go out and complete their jobs, anything that's digital that they are going to return which is it could be an invoice it could be a inspection report, the PDFs, the photos, the floorplan, the 3d the video, all gets sent back into the same place into this hub into that house. So now everything is organized in one place. So it's a Google Drive that's already built for you around this house, and they're already connected to it through the booking. They're connected to it that you have shared share that portal so that they can get in the vendors no longer have to worry about process. Because for photography, for instance, it used to be about how good a photographer Are you are you a great photographer. Good or who will hire you. Okay, I can take pictures of houses, I can take pictures of people I can do whatever I'm fucking artists. I can do this. Okay, great. But as this space has evolved and as the agents have evolved, and their needs have evolved it's now not just about how good a photographer you are. It's how responsive Are you? How effective are you at delivery? What are your websites look like? How fast can you deliver who's editing these photos? Can you handle volume, and on and on. And some of these older photographers have gotten pushed out of the market because they can't they can't keep up like and especially. I mean, a lot of this is a young man's game like the younger you are, the more energy you have and the more capacity you have to be able to handle a lot of these things. And the more capacity to have to be able to navigate a lot of these new software platforms and these new options and being able to and that's that's how I got my start. It was like okay, I'm sitting here, I can look at the whole entirety of space and what what pieces can I put together to make this happen? At the time I knew HTML and I use Dreamweaver and I was making websites and zipping the files and then uploading the zip to the website. And it was fucking novel like, as far as I know, like, what I was doing was better than anybody else was doing. Now for a couple of years like we had to grow out of it and figure something else out because better options were coming along. But you have to continue to grow as this space grows. And eventually you get tired of growing like you get tired of having to keep up. And then you have younger people with less experience charging lower prices that can come in and undercut you because they can deliver faster and they know social media better so they can get in front of more people say well I'm a better photographer. I've been doing this for longer. I have better relationships, but I fucking can't keep up with the young guys. Well, this levels the playing field. There's a marketplace that is getting you in front of agents. The agents can see you taking off your responsibility to having to go out and outreach and outreach and outreach so that you can just do your job. And I know that outreach is you know, it's part of business, right? It's part of all of this of course it is but it's also as a as a as a creator or even just a service provider. In the perfect world. You're doing your job which is inspecting a house or it's taking pictures or if it's appraising or it's cleaning or whatever you're you that's where your time and that's where your energy and that's where your focus goes and you are better at your job. If you can do that. You're worse at your job if you have to do this and do all of these things in the business. I mean, that's what business owners are, obviously. But this cuts out a lot of that work for everybody. And so we're creating an operating system for everybody for the whole real estate industry. This shaves time off of everybody. And now you have the marketing department can access. They have a dashboard, they can see their people the it's basically a broker access that sees all of the agents and its houses come as houses come through and come through the agents typically assist it'll get or the agent will get if they don't have an assistant, but download this stuff. They'll curate it, then they'll send it to marketing. Then if there's any problems you got to come back to the photographer, hey, there's a problem. We got to send this to marketing. There's a lot of back and forth. In this scenario, the marketing department has the same access that the agent has. So the agent can say take everything and run with it. Or I'm selecting these 20 out of 30 photos to go to do this and here's the five for the ad spending everything. So it's cutting the broker time and the marketing department time from having to deal with all this stuff. Because they can just access directly. It's cutting the agent time because they can schedule everybody from one at once. They once they do everything is organized and uploaded and sent back to that house so they don't have to organize on their computer. They don't have to download that have to do all these things, and then less back and forth with everybody because you're cutting out middlemen. The photos can be sent directly to the MLS, all the marketing, your brochures, your website, everything is automatically generated. That can be adjusted of course. But once you pick your template, which agent is typically like they're going to pick their template and that's going to be their template. Like this is what my brochures are going to look like. This is what my email blasts are going to look like. These are this is what my website is going to look like. It's all going to be the same. Boom, boom, boom, done, done, done. The moment those photos come in it's gone. You have an MLS, right are writing your copy done, you're not even doing it. You've hired them on the spot. They're doing everything is doing, doing what they need to do. They're doing their jobs and they're not wasting their time either on how to get these things to you which can be a nightmare sometimes said sending stuff somebody can't download it having to resend things you sent Dropbox some people don't like Dropbox and Google Drive some people don't like to it's like people lose the emails all the stuff everything is just here for the taking.